With digital technology that delights customers and delivers true value to homeowners, HōmDNA delivers a superior closing experience and gains favor with homeowners who consider easy-to-use technology a requisite.
- Open new avenues of customer engagement for years after close.
- Identify customers ripe to expand their relationship. Have "first-mover advantage" with customers likely to refinance or repurchase.
- Drive relevant customer contact not seen as nuisances or spam.
- Delight customers by making the mortgage-to-own process truly turnkey digital technology.
The HōmDNA Difference
We offer lenders a unique opportunity to drive borrower engagement, business and loyalty while elevating their customers' mortgage closing and homeownership experience.
Turnkey Home Management
With most of their home information already populated from their appraisal - including photos, data and documents - homeowners download the app and in seconds begin managing home projects, documents and assets (like appliances with a few clicks .
Appraisal Delivery & Summary
HōmDNA parses the most vital information a homeowner typically needs into an Appraisal Summary. This easy-to-digest summary is provided along with the full appraisal to the borrower electronically on the loan officer's behalf and branded to the lender.
"Borrower Indication Triggers" help fuel relevant re-engagement with customers during the years in their home. Triggers are based on market data, property and insights from homeowner interests and user activity.